New Fishing Lure Coming Soon

Newswise — Working with University of Wisconsin-Madison engineering and business school faculty and students, a Wisconsin entrepreneur has perfected a fiber-reinforced fishing lure that may prevent millions of pounds of toxic plastics from polluting waters nationwide.

Earning raves in the sport-fishing world, entrepreneur Ben Hobbins plans to launch his strong, sustainable soft lure in sporting goods stores in late February.

Each year, more than 12,000 tons of rubbery "soft baits" land at the bottom of lakes, streams and rivers, says Hobbins, who is president and CEO of Waunakee-based Lake Resources Group.
The lures are so pliable that a run through thick weeds or a fish's misdirected attempt to gobble the bait can rip the lure or pull it off the hook entirely. "If you go into a sporting-goods store, every soft-plastic fishing lure on the wall is lost in the environment," he says. "And that's a staggering thought."

http://www.newswise.com/articles/view/537983/